Celtics’ Pierce reportedly sued for involvement in crypto kerfuffle

“The promotion led to a surge of trading, but EthereumMax’s price soon collapsed,” they related.

“This year, nine traders who had bought EthereumMax sued Ms. Kardashian, the project’s founders, and other promoters, including Mr. Mayweather and the former basketball star Paul Pierce, accusing them of disguising their control over EthereumMax tokens and circulating “misleading” advertisements.”

In essence, the suit claims Pierce et al. used their fame to rope in investors, then cashed out before the spike in value created by their endorsement wore off.

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— The Celtics Wire (@TheCelticsWire) May 29, 2022