Crypto.com Drives Fan Engagement at the Miami Grand Prix through NFTs

On Sunday, the inaugural Crypto.com Miami Grand Prix took place, with Red Bull’s Max Verstappen taking the chequered flag.

As the official title partner, Crypto.com delivered on fan engagement. The crypto platform provided a number of opportunities for fans to walk away with NFTs and more.

Crypto.com offered F1 fans a commemorative Miami race-day NFT via Crypto.com/Miami by signing up to Crypto.com NFT. For those who signed up, there was also “a chance to win a limited-edition NFT of one of the 52 laps from the race.”

Crypto.com announced the chance to win a limited-edition NFT on Twitter.

Lap 20 👀 be in with a chance to win one of the 57 laps by signing up 👉 https://t.co/YCJlFnlTOF pic.twitter.com/XsYItXB2wV

— Crypto.com (@cryptocom) May 8, 2022

For fans unable to attend the inaugural Miami Grand Prix, Crypto.com also offered a pair of Paddock Club tickets to F1 Aramco United States Grand Prix 2022 in Austin, Texas.

Watching Crypto․com Miami GP at home? You could win a pair of Paddock Club™️ tickets to F1 Aramco United States Grand Prix 2022 in Austin, Texas:

🤳 Snap a photo of the screen when Crypto․com appears
#️⃣ Share the photo, #CROFam #MiamiGP & follow us to enter! pic.twitter.com/QXlE34Bgdt

— Crypto.com (@cryptocom) May 8, 2022

Crypto.com didn’t stop there, however. There was a Crypto.com #MiamiGP AR filter on Instagram and for fans attending the race, Kinetica.

Crypto.com described Kinetica on Twitter as,

“Kinetica, the world’s first NFT gallery powered by the energy unleashed during the race.”

Kinetica, the world’s first NFT gallery powered by the energy unleashed during the race 🤯

We’re minting the race so you can own a Lap, sign up before midnight 👉 https://t.co/YCJlFnDvdf pic.twitter.com/fpKJjaXhYp

— Crypto.com (@cryptocom) May 8, 2022

In February, Miami Grand Prix announced Crypto.com as the official title partner in a nine-year deal.

While Crypto.com enjoyed the first year of its nine-year relationship with the Miami Grand Prix, other crypto platforms were also present on race day.

Crypto exchange FTX partnered with Mercedes-AMG Petronas to deliver Web3 to the Miami Grand Prix.

Despite the success of the Miami Grand Prix, Crypto.com’s native token, Cronos (CRO), faces the prospect of a fifth consecutive day in the red.